Let’s use alchemy as a metaphor for graphic design. Alchemists are trying to create golden designs/images and are trying to communicate only within the group of insiders. Each of these alchemists use alchemy in their own way. By mixing and joining their substances in one big flask, they create the potential of really showing something to the profane world. Without explaining the secrets of the Great Work and Alchemy itself, the viewers and the creators find themselves enriched and therefore could this experiment lead to the alchemical ‘golden’ end result.
“Too many times designers have used the language and symbolics of occultism and alchemy as a way of decoration or pimping their sketchy designs. This time designers and artists have returned to the literature. They have studied the source and meaning of these symbols and it’s language. Thereby they tried to add something to the alchemical flask. This collaboration is the result of this experiment, and is still expanding “
— THE GRAPHIC DESIGNER AS ALCHEMIST 2013
- OF THE HOLY BLOOD - CORBIN MAHIEU - KIA TASBIHGOU - ANDREU SERRA - ULTRAZAPPING - SEBASTIAN ZIMMERHACKL - TIMON MATTELAER - JULES PETER